Raise your hand if you like backseat drivers. To anyone who raised their hand, you have some real self esteem issues, and this new iPhone app from State Farm is right up your alley.
They are calling it State Farm Driver Feedback. It uses the various sensors in your phone, specifically the accelerometer and GPS capabilities. The app can sense how fast you drive, how hard you corner, and how hard you brake. The app will then score your driving. No bonus points for successfully drifting through a crowded crosswalk ala Fast and the Furious Tokyo Drift.
The folks at State Farm think people will look at their score and make a game out of it by trying to drive safer and in turn beat their score. Beating your score is akin to pulling a Morgan Freeman from Driving Miss Daisy every time you get behind the wheel rather than pulling a Jason Statham from the Transporter. What's the fun in that?
It will be interesting to see how many people download the app just to see who amongst their group of friends can get the lowest score without running anything over. I suppose concerned parents could use the app, forcing their kids to drive with it on to earn car privileges. But that is about the only practical use for this app we can come up with off the top of our heads.
Supposedly the app doesn't send any of the data back to State Farm, but with all the privacy and data collection issues that have cropped up recently, don't be surprised if your insurance rates go up the next time you have to renew.
Posted by David Yi, Social Media and SEO Assistant at Wireless Emporium