This just in from the United States Department of Wasting Money on Studies of the Stupidly Obvious: People from higher incomes are more likely to have access to cell phones and tablets. You don't say? They're trying to tell me that rich people are more likely to be able to afford an $800 iPad.
O.K. So the USDWMSSO doesn't actually exist. But the study is real. It was done by Pew Research, and I really hope that the spent a ton of money to learn this information. In other related studies, Pew has discovered that the rich are more likely to own diamond encrusted faceplates, blind people are 75% less likely to be accurate texters and my grandmother still doesn't understand what a text message is. Why Pew would care about my grandmother's understanding of mobile technology is beyond me. Apparently they are a very big research firm with a lot of time on their hands.
The study included households with an average income above $75,000 per year and households with an average income below $75,000 per year. You would think that if Pew was going to go to the trouble of doing this study in the first place they would have included more categories. At least then we'd have a slightly more accurate view. It would have been interesting to see what percentage of people with an average yearly income of less than $30k owns an iPad. At least then we could work up a bit of ire about the frivolous spending habits of the lower tax brackets.
Posted by David Yi, Social Media and SEO Assistant at Wireless Emporium