If you're like me, or any other smartphone owner out there, you invariably have wanted to throw your phone through a brick wall because it was taking forever (translated into longer than a nano-second) to open a video or run an app. And by the time the apps starts to run, you're battery is dead. Sluggish phones and poor battery life tend to be the marketing talking points for most every new phone that hits the market these days. It's also the main reason why consumers return their phones or claim that they are defective. At least one executive at a major phone manufacturer is saying ‘Don't blame us.' Sanjay Jha, CEO of Motorola, claims that about 70% of Motorola smartphones that get returned as defective are actually perfectly fine, and are experiencing problems because of poorly written apps that are draining power and trying up valuable processing speed. Considering most cell phone users aren't savvy enough to notice which apps are sucking power, an extended life battery or a spare cell phone charger is probably a good start to avoiding such problems. Motorola is working on a software update to their proprietary MotoBlur user interface that will measure power consumption of apps and warn users if they are about to download an "offending" app. The problem is, because of Android's open source and the lax screening process to get an app into the Android Market, there really is very little phone manufacturers can do to control the functionality of the apps their customers are downloading.

Posted by David Yi, Social Media and SEO Assistant at Wireless Emporium