Not too long ago, every phone seemed to have its own basic, nameless OS. Simple in design, our phones managed to do little more than call, text and play that occasional puzzle game. Thank goodness for progress. Now with the era of Smartphones, we've seen two main players rise above the rest with one honorable mention: iOS for the iPhone, Android and little old Windows Phone 7 working hard to play catch-up. Outside of the Big Three, systems like webOS, Samsung's Bada and Nokia's Symbian have become no more than modern throwbacks, falling to the wayside and becoming more obsolete with the release of every new phone. Such is the fate of the tech world. I mean, do you remember the pager? In the end, the competition just turned out to be too big - or so we thought. Despite all the turmoil in the markets today, and the daunting size of Google, Apple and Microsoft; it seems innovation knows no fear: New and extremely small (in comparison) companies have entered the foray to challenge the Big Three. Alibaba, a Chinese import/export company no one knows, and Mozilla, a group famous for their Firefox web browser have both announced their intentions on releasing new smartphone operating systems to take on Android, iOS and Windows Phone. Utilizing a model very similar to the Chromebook concept, both companies are focusing on the one place where content is unlimited: the web (aka the cloud). Utilizing a mixture of Linux and cloud-based services, both phones aim to focus on applications and services that are more web-based than the standard click-and-install interface we're used to. Alibaba's Aliyun OS is already on its way to release. Able to run Android apps and integrate multiple cloud services, the system is likely to have excellent content out of the gate and take over the Chinese smartphone market, allowing the company to possibly leverage it into other developing-world markets as a cheap, efficient and robust alternative for both OEM's and consumers from the more expensive Android and Windows Phone licensing fees. Mozilla's Boot to Gecko (B2G) has very few details up, but the aim seems to be integrating parts of Android to build hardware compatibility on top of an open platform aimed at online and cloud services. Based off the company's previous efforts, we can assume account integration will be one of the biggest focuses of B2G, since… naming obviously isn't. Whether either of these OS's are able to lift-off or not, it'll be interesting to see what kinds lawsuits may result in the future.

Posted by David Yi, Social Media and SEO Assistant at Wireless Emporium