In a move to compete with the success of Google Maps, Apple has revealed news on its acquisition of C3 Technologies known for its forays into 3D mapping. C3 Technologies was added to Apple's 3D mapping portfolio along with their purchase of Poly9 last year, putting speculation to rest as to who actually bought C3 within the industry.
Now eyes are on Apple as to how the company will use 3D mapping technologies as current iOS devices use Google Maps for one's navigational needs. According to 9to5 Mac, C3's CEO, CFO, and lead product manager are working with Apple's iOS team to bring its realistic 3D mapping technologies to consumers. Ultra-realistic 3D renderings of maps are re-rendered on a 2D plane in order to give the user a very realistic map experience even more so than street or satellite views currently in use.
'C3 Technologies creates incredibly high-quality and detailed 3D maps with virtually no input from humans. The 3D mapping is camera based and the technology picks up buildings, homes, and even smaller objects like trees. C3′s solution comes from declassified missile targeting methods,' says the 9to5 Mac report.
The move by Apple is yet another maneuver to set itself apart from the competition. Acquisition of companies that can bolster iOS offerings has been the name of the game for Apple. Siri is a prime example as Apple purchased the start up last year as well to embark on natural voice recognition technology in the iPhone 4S.
Apple is known for taking the best aspects from startups such as C3 in order to release services that coincide with the company's vision. Hence, acquiring C3 (and Poly9) for their 3D mapping technologies makes Apple in a prime position to oust Google Maps out of its native iOS devices.
