T-Mobile launched a mobile version of its Internet calling app 'Bobsled' which will allow free calling options on iOS and Android devices alike. Being the only major US wireless carrier that is not offering any of Apple's devices, T-Mobile makes a bold move by offering its mobile app allowing users to make phone calls, leave voicemail messages, and send messages for free.
Bobsled works on the iPhone, iPad, and any Android-based smartphone or tablet. Cross-compatibility, in addition to using Facebook credentials for service allows a relatively seamless free calling experience for customers. Anyone using Bobsled will be able to make a free phone call to anyone in the US, Canada, and Puerto Rico even if calling from outside of these regions. People receiving the calls initiated by T-Mobile's downloadable app can do so via phone or computer with their normal telephony choices; no special programs or updates needed.
Bobsled allows customers to log in with Facebook credentials, as is the modern trend, to access a variety of free messaging services. The only downside towards Bobsled being a complete replacement of one's landline is that it cannot make emergency 911 calls. Bobsled does serve as an alternative free calling solution, allowing T-Mobile to gain a customer base from other carriers as it competes with the likes of Apple's iMessage and longtime contender BlackBerry Messenger.
Bobsled was released earlier this year as a web-based free calling service that was used with Facebook's integrated chat window; however, the project was canned as Facebook found Bobsled too redundant to the social network's offerings. T-Mobile's release of the mobile app for cross-platform use between Android and iOS adopters is a move outside of the carrier's core services, but one that T-Mobile currently finds lucrative. As people begin adding iPhone 4S covers, iPhone 4s leather cases, and other iPhone 4S accessories to their shopping carts, T-Mobile is banking on Bobsled to rake in some of the customers Apple is bringing to AT&T, Verizon, and Sprint.
