Smartphones still make up the minority of cell phones in use in the United States. The fact that there are still so many cell phone users out there using feature phones demonstrates just how big of an untapped market there is for Google (Android), RIM (Blackberry), Apple and Microsoft (WP7). As you can see by the graph above, Android is the most popular mobile operating system in the US, and has achieved that status despite being the youngest player in the game. Of the Android army, HTC phones are the most popular a surprising figure considering the popularity of the Motorola Droid line of phones on Verizon, the nation's biggest carrier. Apple is a close second, and should see a bit of a surge through the first half of the year as Verizon just launched the iPhone 4 and is expected to sell as many as 11 million iPhones this year. Tied with Apple is RIM's Blackberry OS. But Blackberry phones have seen a steady decline since the rise of Android and there really isn't any indication that they can stop their fall from grace. Microsoft comprises a surprising 10% of all smartphone users in the US. But that figure includes their Original Windows mobile platform in addition to the newly launched WP7. Bringing up the rear are HP/Palm's Web OS and Nokia's Symbian, who carry less than 10% of the market combined. That low figure is exactly why Nokia recently announced that they are dumping Symbian in favor of Windows Phone 7. Whether that move results in a greater market share remains to be seen. For now, it really is a two horse race between Android and Apple with Blackberry fading fast.

Posted by David Yi, Social Media and SEO Assistant at Wireless Emporium