It seems like yesterday that the Samsung Galaxy S4 was released to the market. After less than 2 months of record breaking sales with the industry’s “Next Big Thing,” Samsung is expected to unveil it’s next bigger thing this September during the IFA event in Berlin! Even though it is about 2 months away, it is alarming to see the rate at which Samsung is releasing new phones into the market. This got me thinking: Will the market be so flooded with smartphones that there could actually be a delay in sales sometime in the near future? Think about it:
1. Many consumers are aware that newer smartphones with better technology are being released faster than ever before. This makes it harder for many buyers to commit to any new phone! The fear of knowing that you just committed a large amount of cash into an electronic device that may be obsolete after just 4 months can be paralyzing. Such is the case with the HTC One. Though it was rated the best cell phone on the market when it released, sales did not reflect those ratings. Although minor manufacturer delays could have been the main cause, many speculate that it led to would-be buyers of the HTC One to have a reason to sit and wait for the Galaxy S4, which debuted only a few weeks after.
2. Phone manufacturers come out with slightly better versions of an existing model less than a few months after the original phone has been released. Apple and Samsung do this constantly: iPhone 4 to iPhone 4s, Galaxy S4 to Galaxy S4 Zoom and Active, etc. Some buyers may play the waiting game, just to see what new tweaks companies will make to customize the device and fit their lifestyle much better.
3. With the smartphone market being flooded with so many high quality choices, it could come down to brand loyalty that ultimately wins the day. Apple’s fan base has been steady until lately, as many iOS devotees soon found themselves drawn to the powerful customization and technology of Android phones. This hesitation in loyalty could cause stalling, as fans of certain brands could become curious and wait to see what their brand’s competitors come up with in the final moments.
What is your take on this dilution of smartphones in the market today? Are there too many options? Does it not matter? Give us your thoughts and opinions!